Explore and evaluate new market possibilities. We equip businesses to succeed through in-depth studies of competition, operational environments, legislation, market size and growth potential.
Market Opportunity Assessment
Explore and evaluate new market possibilities with our comprehensive insights. We equip businesses to succeed in key markets through in-depth studies of competition, operational environments, legislation, market size and growth potential.
Before expanding, know the true market landscape…
Before entering new markets or expanding in existing ones, multinationals must grasp the real industry landscape and total addressable market to create effective growth and go-to-market strategies. However, few organisations possess the local insight needed to determine:
- How to set achievable targets for local teams
- Whether new products will resonate with the target audience
- If local data is reliable for decision-making
- Where the market is experiencing growth or decline
Engagements typically include:
A comprehensive project plan with progress updates
Customised reports with recommendations
Documentation of assumptions and analytical results
A final executive-level presentation to stakeholders
A custom dashboard with the latest data
So you can confidently navigate new markets…
Our service provides a clear and actionable market opportunity assessment tailored to your strategic needs. By combining deep local insights with globally recognised frameworks, we ensure that your presentations to stakeholders are grounded in up-to-date and reliable data.
We start by mapping out local value chains, analysing key legislation and assessing supply and demand factors. This process is enhanced by cross-referencing the findings from pre-existing datasets, interviews and in-depth research to validate our conclusions.
The outcome is a comprehensive market assessment that accurately reflects both opportunities and risks, so you can navigate your new markets with confidence.
Ready to learn more?
Gain the clarity to cut through local spin, meet corporate expectations, and confidently assess new markets. We’ll equip you with a thorough understanding of the factors influencing local risks and opportunities.
